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HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

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A Trigger specifies when a particular Transaction will start executing. While configuring the Source application, you find a Trigger drop-down list. When HubSpot is the Source application, the following trigger is available:

Following triggers are available for HubSpot at Source.

Trigger Name

Description

New Contact

Triggers when you add or modify a contact. Every person who interacts with your business is a contact. See http://knowledge.hubspot.com/contacts-user-guide/quick-tour-of-contacts-contact-properties-and-lists

New Contact in ListTriggers when you import a contact in your contact list. See http://knowledge.hubspot.com/getting-started-with-hubspot/how-to-import-a-list-of-leads-into-your-account
New CompanyTriggers when you add or modify a company.
New COS Blog PostTriggers when you add or modify a blog post.
New COS Blog PageTriggers when you add or modify a template blog page.

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An Action specifies how the data will be transferred at the destination location. While configuring the Destination (Target) application, you find an Action drop-down list. 

When HubSpot is the destination application, the following Following actions are available :for HubSpot at Destination.  

Action Name

Description

Create Contact

Creates a contact. Every person who interacts with your business is a contact. See http://knowledge.hubspot.com/contacts-user-guide/quick-tour-of-contacts-contact-properties-and-lists.

Update ContactUpdates the information for a contact.
Delete ContactDeletes a contact.
Create Contact List

Creates a contact list with multiple properties. For example, you might want to create a contact list of only your suppliers, and another list of your customers.

See http://knowledge.hubspot.com/contacts-user-guide/how-to-segment-your-contacts-to-create-email-lists

When you create a dynamic contact list, contacts (who satisfy all properties of this dynamic list) will also be automatically added to the list.

Update Contact ListUpdates a contact list.
Delete Contact ListDeletes a contact list. Contacts are not deleted. Contacts are removed from the list before the list is deleted.
Add Contact To ListAdds a contact to a list. A contact can be added to multiple lists by sending the same contact with a different list name.
Remove Contact From ListRemoves a contact from a list. If a contact is part of a workflow, the actions associated with the contact will not be performed.
Enroll Contact Into Workflow

Enrolls a contact into a workflow.

A workflow is an automated set of marketing actions that execute, based upon a starting condition.

Some examples of workflow actions include:

  • Sending out a follow-up email with your promised offer when a contact fills out certain forms with a valid email address.

  • Sending out reminder emails for your upcoming webinar or conference with follow up emails after the event.
Withdraw Contact From WorkflowDeletes a contact from a workflow.
Create COS Blog PostCreates a COS blog post.
Update COS Blog PostUpdates a COS blog post.
Delete COS Blog PostDeletes a COS blog post.
Create CompanyCreates a company.
Update CompanyUpdates the information for a company.
Delete CompanyDeletes a company. If a contact is a part of a company, the contact is not deleted. The company is deleted and will not be available for that contact anymore.
Create Broadcast MessageCreates a broadcast message such as for posting on Facebook or Twitter. The message can be posted immediately or at a specified time in the future.